Honouring heritage. Crafting the future.

Meet the Family

Rowles Farm was founded back in 1969 by our Grandfather, Norman. We can thank him for planting the well-known kissing trees atop the hill that mark the beginning of our farmland as you enter West Ilsley, which also inspired our new vineyard logo. Since Norman, Rowles has grown into the Farm, Vineyard and Family that you see today. Find out more about us and our philosophy below.

  • Person in vineyard wearing gloves and holding grapes

    William

    Twin

    Third Generation

    Meet Will, the eldest twin by a whole 10 minutes. He likes to remind Tom of that fact every chance he gets. Will studied Agriculture at Newcastle University before returning to the family farm. He’s been an essential part of Rowles Farm’s evolution ever since.

    Married to Sienna, they both welcomed little Monty into the world in March 2025. Will has a sharp mind for farming and a penchant for hard work however he does manage to find the time to have a cheeky pint at the local pub! 

  • A person sitting inside a blue tractor smiling, with a black dog between their legs. The tractor is parked in a rural setting with a colorful travel mug nearby.

    Georgie

    Sibling

    Third Generation

    Georgie grew up alongside Will and Tom on the farm, soaking in the family’s rich agricultural heritage. After studying Geography at Newcastle University, Georgie spent eight years working in luxury travel across London and Singapore. It was during her travels - hopping from vineyard to vineyard in Italy - that the seed of an idea for a vineyard was planted.

    Covid brought her back to the farm, where fate had another surprise in store…meeting Matt, whom she married in June 2023. They are now on their biggest adventure yet with baby Beatrice who arrived in 2024. When she’s not crafting the future of our boutique vineyard or drinking the wine you’ll find Georgie galloping on her horse across the farm.

  • People pruning vine plants in a vineyard on a sunny day.

    Thomas

    Twin

    Third Generation

    Tom is Will’s identical twin but with a distinct personality all his own. After a year working on a massive arable and livestock operation in New Zealand whilst on placement year from Aberystwyth University, Tom returned to Rowles Farm with a wealth of hands-on experience and a love for expanding his horizons.

    Tom’s adventurous streak knows no limits, once taking him on a 12-week course in Dahab, Egypt making him a certified PADI Divemaster alongside brother Will. He married Jaime - Leigh in September 2024 and baby Carlisle is due September 2025! From grape picking to submersible adventures, Tom’s versatility mirrors the vibrant life of the farm itself.

  • Woman with striped shirt sitting in a car alongside a small, fluffy dog leaning on the steering wheel, with grassy fields visible outside the window.

    Sandra

    Mother

    Second Generation

    Sandra has always been the glue holding the family together. A horse and dog lover with a sense of adventure, she has travelled the world and shows no signs of slowing down. She met Peter at a Young Farmers’ Party back in the day (we’ll keep the exact year a secret) and has been his partner in crime for over 35 years.

    Whether managing the behind-the-scenes of farm life or whipping up post-harvest meals, Sandra’s warmth and energy lies at the heart of everything we do.

  • A person driving a blue tractor through a vineyard with another person visible in the foreground.

    Peter

    Father

    Second Generation

    After leaving Reading University where he studied Agriculture he worked alongside his father, Norman, for a generation. Peter inherited his passion for the land. When he and Sandra bought Rowles Farm as sitting tenants in 2015, it was the start of a new chapter.

    A massive rugby enthusiast (and former player for Newbury RFC), Peter’s commitment to the farm is as solid as his tackling skills back in the day. Whether it’s helping to develop the vineyard or mentoring the next generation, we can count on Peter for his hard work and wealth of knowledge.

Our Philosophy

Work Hard

At our core, hard work and dedication is about rolling up your sleeves and giving it your all. It is the unwavering commitment to our craft, from the early morning starts to the meticulous attention we give to each crop. We take pride in every task, striving for a job well done. Especially when there’s a beer and burger from Sandra waiting at the finish line.

Be Brave

Bravery is woven into the fabric of Rowles Farm. Our willingness to take bold steps and push boundaries is what drives our progress as a third generation farming family. We don’t expect to know everything, but we do expect to navigate through uncertainty with an open mind and with determination.

Don’t take yourself too seriously

It’s a little cliche but when it comes to farming work hard, play hard really rings true (well, in our family it does). And whilst we make sure to do our jobs to the best of our ability, we make it just as much of a priority to enjoy the process too.

Take a future first approach

We’re committed to making concious decisions that are guided by a vision for the future. our practices support the long-term health of our land and community by embracing new technologies and regenerative farming methods. We should always strive to leave a lasting, positive impact for future generations.

Notes from the Barrel

Read the latest news, events and behind the scenes updates from Rowles Vineyard over on our blog.